Our STRATEGY
Cambridge is officially the UK’s most unequal city. As a world- renowned city, it is famed and admired for education, research, and technology. However, the top 6% of earners who live in Cambridge take home 19% of the total income, while the bottom 20% of the local population accounts for just 2%. Shockingly, the average life expectancy for men and women in the most deprived areas of Cambridge compared to the most affluent ones is 11.6 years less (ONS, 2021). This is simply unacceptable.
Cambridge United Foundation was established to further deepen the impact of the Club’s work in its community. Serving as the charitable arm of the football club, we leverage the club’s profile within the region, and use the power of the badge to enhance lives across Cambridge through the programmes we deliver. This strategy outlines our plan for the next three years as a foundation for Cambridge, with a vision to unite the city for a brighter future.
"a foundation for cambridge
is who we are and what we do..."
vicky neal
head of cambridge united foundation
Our mission hasn't changed, we harness the power of sport to make a positive impact on the community we serve. This new strategy builds upon a strong platform of consistent and trusted support that the foundation has provided over the past 14 years, and we are now springboarding our aspirations to impact more individuals across Cambridge.
"being embedded in our local community is key for us as a football club."
Alex tunbridge
ceo of cambridge united fc
Cambridge United is far more than just a football club that players at 3pm each Saturday. We are a social asset with a responsibility to help support and improve the lives of our city’s residents.
Cambridge United Foundation is the vehicle that allows us to achieve this goal, using football to help engage and inspire people from across the city.
Across the course of the next 3 years we will be working hand in hand with the Foundation as they seek to meet their strategic aims and collectively strengthen our ties and impact within the city.
strategy overview
young people
Inspire and empower future generations and increase equality of opportunity.
Educate on the importance of personal wellbeing on physical and mental health.
ADULTS
Provide opportunities for marginalised groups to be physically active.
Improve happiness, life satisfaction and sense of worth.
Support personal development
older adults
Improve happiness, life satisfaction, sense of worth and sense of belonging in the community.
Support local health services by reducing the need for non-medical appointments.